Battlefield 3 Marketing Folly

Battlefield 3 according to EA was going to light the FPS genre by storm. Offering an amazing singleplayer, multiplayer, and co-op experience that would not just rival but surpass the mega successful Call of Duty.

The EA marketing department said that they spent over 100 million dollars on marketing as in one followed by eight zeros. They were explicitly said they were competing head to head with Call of Duty.

Some faults of the way Battlefield 3 was being marketed was trying to beat Call of Duty by being in the same contemporary setting. When a game becomes a mega successful blockbuster, for example Halo, Call of Duty, Gears of War, and Grand Theft Auto, they never once position themselves as going head to head against what is currently the most successful game in the genre they are competing against. Nor do they market themselves as the "Successful game franchise Killer." Killzone back in 2005 was marketed as the "Halo Killer" and that game fell through oblivion. When Call of Duty debuted in 2003, Activision didn't trash EA about their World War II shooters and said it would be more successful than Medal of Honor. Battlefield 3, while clearly outperforming last years Medal of Honor, it will be secondary in total sales to Modern Warfare 3.